How Do You Secure A Company Logo?

Is a logo a symbol?

A logo is a graphic mark, emblem, symbol or stylized name used to identify a company, organization, product, or brand.

It may take the form of an abstract or figurative design, or it may present as a stylized version of the company’s name if it has sufficient brand recognition..

What are the golden rules of logo design?

6 Golden Rules of Logo DesignBe unique. We always listen to what the client is after and we do this by building up a mood board of your company and discussing in depth the direction you would like to take the logo in. … Simplicity is key. … Choose colour carefully. … Flexibiliy. … Longevity.

Once you go through your list of questions and figure out what’s necessary, here are five ideas you can use to spruce up your logo design.Strip it Down. … Change the font. … Simplify the design. … Change the colors. … Company/Product-centric.

Since trademarks are used to identify a company or brand, it makes the most sense to file for trademark protection on the brand name, logo or image. … So, if you are investing in a brand image, you should seek a trademark registration to protect it. But, your image may also qualify for copyright protection as well.

How can I protect my logo and brand?

What’s one thing you’ve done to protect your brand legally that you think all founders should do?Protect Your Web Content. … Set up Google Alerts. … Use IP Protection. … Create a Distinctive Mark. … Register Your Trademark. … Get a Patent. … Create an Employee Handbook. … Trademark Your Brand.More items…•

Understand why you need a logo. And why it needs to be great. — … Define your brand identity.Find inspiration for your design.Check out the competition.Choose your design style.Find the right type of logo.Pay attention to color.Pick the right typography.More items…

Why is Logo important for a company?

A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company. … A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.

How many logos should a company have?

But did you know that most brands actually have multiple logo variations? In fact, it’s common for professionally designed brands to have up to four logo variations, each of which is suitable for different print and digital use cases. One of them is your primary logo, and the other three are complementary.

Logo theft is a violation that occurs when one party steals or uses another party’s trademarked logo without their permission. This is a more specific term for trademark infringement, and can take many forms. It typically involves the theft of a trademark or a service mark.

How do I make sure no one else has my business name?

You can search for federally registered trademarks by using the free trademark database on the USPTO’s website. To start, go to the USPTO’s Trademark Electronic Business Center at http://www.uspto.gov/main/trademarks.htm and choose “Search.” Then follow the instructions you see on the screen.

How do you stop someone from using your business name?

Though registering a trademark or service mark is the best way to protect your business name, some protection is still afforded to you if you have not registered. Perform a trademark search to make sure you are the only one using the name. If so, immediately begin using your business name in your advertisements.

You can place the copyright symbol on any original piece of work you have created. The normal format would be to include alongside the copyright symbol the year of first publication and the name of the copyright holder, however there are no particular legal requirements regarding this.

Can I change a logo and use it?

If you modify someone else’s logo and use it, and then get sued for it, it’s going to be up to a jury to decide whether your logo is too similar to the original… and juries do make strange decisions sometimes. If you modify it enough, it’s legal. If you don’t modify it enough, it’s not.

Can I use a logo without permission?

A person or company should never use a trademark or logo without written permission from its owner. To get permission, write a letter to the trademark owner. … However, even then, third parties cannot use logos without a specific agreement.

What your logo says about your company?

A company logo is a symbol of your company’s identity. It creates a first impression of your company and expresses your company’s value all in one. … A company logo says a lot about your brand: Who you are, what you do, and why you do what you do.

You can use the symbol on any mark that your company uses without registering it. The most common use of the TM symbol is on a new phrase, logo, word, or design that a company plans to register through the USPTO. … But as mentioned, there is no legal protection when using TM.

To copyright your logo, you need to use the copyright symbol. This familiar symbol of the letter “c” contained in a circle is the universal symbol for copyright. Include the symbol or word within your logo or right next to it. To trademark your logo, you need to register it and pay a fee.

Five Characteristics of a Great LogoSimple. Simple logos are the ones people can recognize as soon as they see them. … Scalable. A great logo should be simple enough to be able to be scaled down or up and still look good.Memorable / Impactful. A great logo should be impactful. … Versatile. … Relevant.

Should I trademark logo or name?

Ideally, you want to trademark them both as two separate trademarks because each would protect different elements of your brand. One would protect the literal part of it, the name, and the other would protect the graphic representation of that name.

How to Protect Your Brand and What to Do If Someone Steals itProtect your unique brand name / logo. If you have a unique brand name or logo, protect it. … Make a paper trail. … Watch for trademark violations. … Keep your domain. … Trademark your new name BEFORE releasing it. … Register your new domain. … Announce the change.

As such, logos are generally protected by trademark and enforceable as such. Trademark protects all details of your work (names, words, colors, font etc.) … If you want to protect your brand identity you have to register a trademark for your company name, logos, and slogans.